I worked with Anthony when I was CEO of LookSmart and we had launched search result category pages. There were a lot of rules to follow to make sure the content and construction of pages and the network were constructed properly to get the right SEO position and do it legitimately. Anthony was incredible! To him, what I needed was not that much of a black art (as SEO is seen to be mostly). It was a quantifiable process that my team could follow to ensure we got what we needed. Simply put, I had a problem and he fixed it. I know who to call next time.