Enterprise SEO · AEO · AI Search Strategy
EnterpriseSEO.AEO.AI-FirstExpert.
Anthony Muller helps enterprise organizations drive organic growth and revenue by combining technical SEO, site performance, and product thinking for the AI-first search era.
What I Do
Three disciplines. One integrated strategy.
Technical SEO & Site Architecture
Deep technical audits, crawl and render diagnostics, Core Web Vitals, international architecture, and hreflang — built for platforms where a single fix can move millions of pages.
Answer Engine Optimization
Structured data, entity authority, and content architecture designed to win featured snippets, knowledge panels, and AI-generated answer placements.
Generative Engine Optimization
Strategy and implementation for the AI-first search era — including pre-rendering JS for LLM crawlers, GEO/AIO content architecture, and AI Overview eligibility analysis.
About Anthony
Anthony Muller
Enterprise SEO, AEO & AI Search Strategist
For more than 20 years, I've worked on both sides of search: as an in-house leader and as an independent consultant. Today I serve as Global Director of SEO & GEO Product at Hearst Magazines, leading AI-era search strategy across 7 international markets. Through ZenSEM, I've advised brands including Tesla, Wirecutter, MSN, and Reuters. That dual perspective is the difference: I know what works inside a large organization and what it takes to get it shipped.
- Global Director, SEO & GEO Product, Hearst Magazines (7 markets)
- Interim Embedded Head of SEO, Wirecutter (NYT)
- SEO Strategist, MSN International (55 markets, 17 languages)
- Contract SEO, Tesla — global rendering diagnostics
- Expert witness, NY Supreme Court — SEO bench trial
- 14-year partnership, NeighborhoodScout / Location Inc.
Selected Work
Problems solved at scale.
Fixing Global Search Visibility for a Major Automaker
Isolated a React rendering defect that was breaking international search visibility across every market.
Read the full story →AI-Era Search Strategy for a Global Media Portfolio
Outperforming industry benchmarks amid 20–45% YoY organic traffic declines across the sector.
Read the full story →Core Web Vitals and AI Overview Eligibility
Identified third-party script and ad-vendor overhead as a key factor in brands dropping out of AI Overviews on recrawl.
Read the full story →What Clients Say
Trusted by leaders across industries.
Anthony Muller is an exceptionally talented search engine optimization professional. His experience, creative problem-solving, and tenacity are second to none. His integrity is excellent, which is something my team and I value above all else in any relationship. Anthony's approach to SEO itself is holistic, with an emphasis on quality rather than quick wins. Anthony developed a path for us to reverse our losses and come out strong. It has had immeasurable value to our business, reducing our cost of customer acquisition. That is why we continue with our relationship, many years in now.
Anthony Muller was indispensable as an SEO consultant to Court TV's Crime Library. I have the highest regard for his talents and depth of knowledge about his field of expertise.
Anthony is the man when it comes to SEO. He knows what he's doing, gives clear, easy-to-implement guidance and can communicate clearly and effectively with everyone from web developers to people who can't spell SEO. And he's fun to have around too.
Anthony's rich experience in the search industry is an incredible asset to any organization who is considering leveraging his expertise. You will be hard pressed to find anyone else with the depth of knowledge, technical chops and ability to sort out what matters and what doesn't, and be able to translate that into an executable plan for success with his one of a kind style of communication. Personality, integrity & value are just three of the best things about working with Anthony.
My law firm retained Anthony as an expert witness in the area of SEO in a lawsuit brought in New York County Supreme Court. Anthony helped me understand the area and gave expert testimony during a bench trial. His extensive knowledge of SEO and ability to translate the technical intricacies of it into plain English was pivotal to the judge's decision, which resulted in dismissal of the plaintiff's claims and an award in our client's favor. Anthony was easy to work with and I would not hesitate to recommend him.
I worked with Anthony when I was CEO of LookSmart and we had launched search result category pages. Anthony was incredible. To him, what I needed was not that much of a black art as SEO is seen to be mostly — it was a quantifiable process that my team could follow to ensure we got what we needed. Simply put, I had a problem and he fixed it. I know who to call next time.
Ready to lead in the AI search era
If your search challenge is complex, technical, or sits at the edge of what's possible — that's exactly where I work best.