11 Years later and still good SEO advice

One of my favorite stories to tell was an article I wrote for The Guardian (UK) over 11 years ago. The main concern at the time was the Google (and other search engines) were “making headlines dumb”. The whole issue was that to have a catchy headline went against traditional headlines. In response, The Guardian asked me to write an article that addressed it. The surprising end result was getting a perfect example to use with my editorial clients of